|
Title Element |
Good Title |
Poor Title |
|
Length |
10 to 15 words or 31 to 40 characters |
Longer than 15 words |
|
Punctuation |
Commas, colons, or semicolons |
Question marks or exclamation points |
|
Key Word Use |
Yes |
No |
|
Abbreviations |
No |
Yes |
|
Jargon |
No |
Yes |
|
Humor |
No |
Yes |
|
Clearly States the Point |
Yes |
No |