MKTG 300: Fundamentals of Marketing: Finding Articles

Full text scholarly journals and business periodicals covering management, economics, finance, accounting, international business, etc.

Mintel offers a series of research reports covering the US and European marketplace. Each market research report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market.

IBISWorld provides industry reports at the 5-digit NAICS level offering the latest content on 700+ industries. Reports contain key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major industry participants and more. Industry reports are also available at the state level for select states and industries.

Full text access to MCB University Press journals. Topics covered are management, accounting and engineering (mainly industrial).

SAGE Business Cases is a collection of authoritative cases studies that spans the globe, including all business types and the gamut of business and management topics. Instructors have access to teaching notes that can include PowerPoint presentations, learning objectives and discussion questions, and in‐depth case analyses.

Communication Source was developed from a merger of Communication & Mass Media Complete and Communication Abstracts. It offers abstracts and indexing for more than 1,000 core titles as well as over 670 full-text journals dating back to 1900. In addition, the database features a subject-specific thesaurus.

PsycTESTS is a research database that provides access to over 7000 psychological tests, measures, scales, surveys, and other assessments as well as descriptive information about the test and its development and administration.

includes archives of over one thousand leading academic journals across the humanities, social sciences, and sciences, as well as select monographs and other materials valuable for academic work.

Provides full text for over 2,940 scholarly publications including social sciences, humanities, education, computer sciences, engineering, language and linguistics, arts & literature, health sciences, and ethnic studies.

Factiva includes the Dow Jones and Reuters news wires, The Wall Street Journal and over 8,000 other magazines, newspapers, and trade journals from a wide variety of disciplines.

Beginning in January 1, 2023, Copley Library now licenses these titles through Global Newsstream. Hyperlinks to the original five newspapers in US Major Dailies has not changed.

US Major Dailies provides access to the five most respected US national and regional newspapers, including The New York Times and Washington Post, co-exclusive access to The Wall Street Journal, and exclusive access to Los Angeles Times and Chicago Tribune.

Newspaper Source provides cover-to-cover full text for more than 40 (U.S.) and international newspapers. The database also contains selective full text for 389 regional (U.S.) newspapers. In addition, full text television and radio news transcripts are also provided.

SAGE Business Cases is a collection of authoritative cases studies that spans the globe, including all business types and the gamut of business and management topics. Instructors have access to teaching notes that can include PowerPoint presentations, learning objectives and discussion questions, and in‐depth case analyses.

Full text access to MCB University Press journals. Topics covered are management, accounting and engineering (mainly industrial).

Full text scholarly journals and business periodicals covering management, economics, finance, accounting, international business, etc.