This course introduces students to the issues and matters undertaken by marketers. Students will learn the language of marketing and the basic elements of a marketing analysis. Students will be able to identify, define, and examine the process of developing the components of the marketing mix, and explain how marketing managers use these components to gain competitive advantage within a socially responsible and ethical environment.
This guide has been designed for MKTG 300: Fundamentals of Marketing. It will provide you with links to library resources including databases, books, journals, newspapers, and magazines. The purpose is to provide students with information to conduct library research on their own.
If you encounter barriers or are unable to find what you need for your topic, feel free to reach to your Business Librarian, Jennifer Bidwell. Jennifer can meet with you in-person, on the phone, or on Zoom.